Join the Noel Jones Group

When looking for a franchise opportunity that would be the right fit for my business values and goals, several key factors were essential to me, and the Noel Jones group aligned succinctly with each of them. For me, a strong network was imperative. The team at Noel Jones showed that they work collaboratively across offices to benefit their clients, with the freedom to list and sell anywhere, based on where the client is, and where they want to be. Branding was also something I felt passionate about. The Noel Jones brand is both upmarket and boutique; it is highly recognised, especially in Melbourne’s eastern suburbs. It is a trusted brand with a good track record, and as Richard Branson once said, “Your brand name is only as good as your reputation”.

The structure and working relationship between the board and the director group allows directors to positively influence decisions that underpin the company’s operation and future direction. Not only that, but the size of the organisation empowers decisions to be made and executed quickly, without the lag that larger, multi-tiered businesses face. I love the knowledge that I have the ability to contribute to the growth of the company I operate within.

Anyone looking to form a synergistic partnership with a group of Real Estate professionals should strongly consider the Noel Jones group.

After 15 years with a larger real estate brand, we chose to partner with Noel Jones because it aligns with our core values and vision for the future. As a smaller, boutique business with a rich history of success, Noel Jones offers the personalised service and family-oriented culture that resonates with us. We were looking for a brand that values relationships and community, where every client is treated like family and where we can truly make a difference in the lives of those we serve.

The strong reputation, local expertise, and supportive team environment at Noel Jones make it the perfect fit for our business. It’s the perfect balance of tradition, innovation, and a strong commitment to ethical service—values we have always believed in and now have the opportunity to embrace fully in our new chapter.

Before joining Noel Jones, I was part of a larger real estate group spanning Australia and New Zealand. While the scale and resources of such a large organisation had undeniable benefits the challenge was that these resources were often generic and didn’t align with the unique needs of my local market. We frequently had to customise material to make it relevant to the eastern suburbs of Melbourne.

At the same time, I had observed the struggles of independent agencies, which lacked the branding, marketing support, and infrastructure provided by a larger group. They were often left to fend for themselves, limiting their ability to scale effectively.

Noel Jones struck the perfect balance for me. It offers the benefits of a collaborative group - state-of-the-art marketing materials, cutting-edge technologies and systems, around-the-clock corporate support—all tailored specifically for our marketplace. The ability to further refine and localise marketing initiatives, backed by professional resources, was a game-changer.

This combination of being large enough to provide robust support yet small enough to remain locally focused is what sets Noel Jones apart—and ultimately why I chose to join the group.

Before joining the Noel Jones group, I felt like I was working in isolation. I was doing well in my business, but I was surrounded by elite offices with successful processes in place, and I soon came to the realisation that I wanted to align myself with this highly desirable network.

The Noel Jones brand is one that is known in the public arena as trusted, reputable and reliable; its look is prestigious, yet its people are inclusive and respectful of all who associate themselves with the brand, be it buyers, sellers, suppliers or the general public.

One thing that also attracted me was the way that the Noel Jones group immerse themselves in the local community, supporting schools, sporting clubs and other worthy causes in an effort to give back in a meaningful way. This extends further afield as well, to our charity partner The Big Umbrella who we partnered with in 2020 after a 7 plus year relationship with Ovarian Cancer Australia.

I love the knowledge that my fellow directors are all on a journey of growth, just as I am, and that we share a set of common goals and values that we use as a foundation when making significant decisions or implementing change across the wider business. It gives me confidence that we are well placed for continued success in an industry that continues to evolve.

Moving my office away from an independent agency to become part of the Noel Jones group has had greater benefits than I could ever have foreseen.

Working under the boutique Noel Jones brand has assisted me greatly in the recruitment of quality staff. Although previously I was running a successful agency, there was always a level of hesitation when employing new agents; many felt that there were no strong career pathing opportunities available, or that they were at best, limited. This is no longer an issue I face. Coupled with this, is the ability to offer staff training from some of the best names in both real estate, and a range of other complementary industries; this is something that is difficult to do as a single office, but is completely viable when you’re part of a growing network who enjoy cross pollinating best practice across the wider group.

I was recently asked if there had been a financial benefit in joining the Noel Jones group. I responded, that in 2019, I was lucky enough to travel overseas for 4 months. I could never have done that as an independent operator but knowing that my staff had the support of my fellow directors and the corporate office, I was able to step away without the anxiety that I would have felt in the past. Not everything can be measured purely on dollar value alone. I couldn’t be happier with my decision to partner with the Noel Jones group, and I wouldn’t hesitate to encourage others to join this team of highly regarded real estate specialists.