Different properties appeal to different types of buyers so identifying your property’s potential buyer demographics, whether it’s first home buyers, families, renovators or investors, is an important first step of the sales process. Once this has been identified you can let this guide you when it is time to look at your styling, photography and advertising choices.
To ensure your property stands out from the crowd property styling is recommended. Styling a property helps to present it in its best possible light, showcasing your homes features, and allowing the buyer to envision what it might be like if they were living there. Staged homes often sell faster and for a higher price than non-staged homes in the same market. Once your home has been styled, professional photography shot at the right angles and lighting, can help bring your property to life across all your advertising platorms, whether that’s online or in print.
When it comes to advertising your home to get the highest result, brochures and property signage are a great start, at Noel Jones we recommend using a mix of digital and print advertising to supplement this to showcase your property to the right buyer groups. Social media campaigns across several platforms are an integral part of your advertising campaign, allowing you to target and reach more people, and ensuring your home is viewed by more potential buyers. While editorial and print ads remain a successful and popular property marketing tool. And of course, inclusion on the leading property websites is a must to maximise your exposure.
With the right mix of advertising across print, social media and websites your next sales campaign has the opportunity to reach more potential buyers and maximise your sales results.
To see how one of our Noel Jones experts can help maxmimise your next home sale contact your local Noel Jones office today.