A winning winter sale

There are distinct advantages to selling a home in winter, especially if you adopt a few simple strategies to maximise buyer interest. While the season sees fewer auctions and a reduced number of properties in the marketplace, this shorter supply often brings respectively higher numbers of buyers to listed properties, especially when compared to a saturated spring market when buyers are spoiled for choice.

Astute vendors, in fact, might grab the opportunity to have their property stand out amidst fewer competing properties, especially as buyer activity not only remains steady in the cooler months, it often increases, people needing to buy at all times of the year for all sorts of reasons.

“In the right conditions,” explains Greg Bowring, Director of Noel Jones, Doncaster, “this can create a niche in the marketplace, resulting in strong buyer feedback and potential competitive buying, giving vendors the upper hand in the price stakes.”

Buyers who’ve escaped the winter chill for warmer climes also remain active remotely. The winter school holiday period are often an ideal time for researching whilst giving families an opportunity to discuss and make important decisions together.

While buyers are definitely active, with several ready and waiting for the right property to come up, placing your home on centre stage remains key. Here’s how:

  • Present the home in its best possible light, an attractive eternal façade making a particularly strong first impression. Plan winter gardens now by consulting a professional local gardener or landscaper, at the same time perhaps speaking to Noel Jones about the optimal selling windows in your particular area, thereby having a garden-ready home come time to sell.
  • Pitch an inviting price point to the marketplace for capturing avid buyer interest from the outset, which in turn translates to higher attendance at inspections and auctions, and a potentially escalated sales price.
  • Ensure the home is strategically and broadly marketed to the right buyer demographic, using a range of innovative marketing mediums often procuring the best results.

It’s also important to work closely with a trusted local agent who has insight into the local marketplace and buyer demographics and motivations, a collaborative team effort both in preparation now and throughout the sales process potentially seeing you rug up, sell up, re-buy in spring – and settle in for Christmas.

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